Influencer marketing popular hai, lekin ROI measure karna tricky hota hai. Sirf likes aur followers dekhna enough nahi hota.
Engagement rate, conversions aur referral traffic jaise metrics zyada meaningful hote hain.
Tracking links aur discount codes use karke actual performance measure kiya ja sakta hai.
Right influencer choose karna bhi important hai — audience relevance quantity se zyada valuable hoti hai.
